Social commerce is a another dimension of e-commerce. With the social media interaction and user contributions in its side, it will promote/drive online user to buy and sell products or services.
Why it gets big hype in recent timings?
E-commerce sites target the big user bank in social networking sites like Facebook, Twitter etc. E-commerce sites want to drive traffic to their site with these platform which they can convert as a purchase.
Why Facebook is in the top compared to other sites?
It's because of its user bank -
More than 800 million active users
Average user has 130 friends
More than 70 languages available on the site
More than 7 million apps and websites are integrated with Facebook
More than 350 million active users currently access Facebook through their mobile devices
Data from http://www.facebook.com/press/info.php?statistics
Which industries are getting hot?
Fashion (Clothing & shoes) , Electronics (which includes mobile phones, tech gadets)
How I see its different from traditional E-commerce?
How I see its different from traditional E-commerce?
- Group Buy – With friends and family, I can buy and make them buy.Buying something together.
- Advise - I can get friend's advice on a prospective purchase. Same I can provide too.
- Recommend/Review - suggesting a specific item to a friend who is looking for one with some review.
- Share - Something like show off, what I own
- Trust - Trust will be/can be created not only by item description but from my friends and family.
IBM social commerce, Microsoft Commerce
Though we can say solutions, but it has to be tied with different departments Marketing, Analytics, PR etc
Though we can say solutions, but it has to be tied with different departments Marketing, Analytics, PR etc
Prediction: $30billion revenue from social commerce market in 2015
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